As practitioners and advocates of social responsibility, the Center for International Business Ethics (hereinafter CIBE) at the University of International Business and Economics has always been concerned with and shown support for the education development of poverty stricken rural areas and to promote the awareness of social responsibility among college students. In collaboration with partner organizations and individuals, CIBE has offered financial and social support to Daguo Primary school (now renamed as "Rothlin Primary School") and Nanpi No.1 Middle School. Moreover, CIBE has organized a wealth of education experts to the advancement of local education concepts, to broaden the vision of teachers and students, and to carry out international cooperation and promote education in these areas.