CONSTRUCTING SOCIAL INTEGRITY CONFERENCE 2009
Sponsor
Center for International Business and Economics, UIBE
China Credit Research Center, Peking University
China Institute for Open Economy, UIBE
Co-sponsor
Peking University Press
Association for International Business Ethics
“Green Herald Magazine”
Time
30th -31st October, 2009
Location
International Conference Center
3rd Floor, Cheng-Xin Hall
University of International Business and Economics
Friday 30th October, 2009
09:00 – 09:40 INTRODUCTION & WELCOME
Ms. Wang Ling, Secretary of the Party Committee, UIBE
MC: Prof. Wang Lijuan
Secretary of the Party Committee, Vice Dean, School of Business, UIBE, Beijing
Guests: Ms. Song Ling, Director General, China Electronic Commerce Association
09:40 – 10:00 GROUP PHOTO
10:00 – 10:50 KEYNOTE
Host: Dr. Stephan Rothlin, Secretary General,
Center for International Business Ethics, UIBE
Market Economy and Credit Supervision
Prof. Zhang Zheng, China Credit Research Center, Peking University
Building Integrity In Corporate And Managerial Behavior:
Can Business Schools Really Contribute?
Prof. Henri-Claude de Bettignies, China Europe International Business School
10:50 – 11:10 TEA/COFFEE
11:10 – 12:00 KEYNOTE
Codes of Conduct for Open-Minded Discussion and Resolution of Ethical Issues in China
Prof. Dean Tjosvold, School of Management, Lingnan University, Hong Kong
Integrity Training and Prevention: Effective and Efficient Measures of Preventing and Punishing Unethical Behaviors
Dr. Nathan Betancourt, Erasmus University, Rotterdam
13:30 – 15:00 PARALLEL PAPER SESSIONS
SESSION 1: INTEGRITY AND MARKET ECONOMY ROOM 318
Host: Prof. Feng Naixiang, School of International Studies, UIBE
Research on Advertising Ethics in Marketing Activities
Prof. Ni Yuefeng, Dean of Marketing Department, School of Management and Economics, Beijing Institute of Technology
The Premise and Analyzing Basis for Enterprise Credit Management
Prof. Zhu Bixiang, School of Economics & Management,
Nanjing University of Science & Technology
Reflections on integrity and the market
Prof. Zhou Jianbo, Department of Economics, Peking University
The Importance of the Integrity System in Market Economy for Enterprises
Mr. Liu Haibo, Vice Secretary General,
Beijing Zhongguancun Enterprises Credit Promotion Association
Analysis on the Approach to Establish the Enterprises Credit Management System
Prof. Ma Yanling, Collage of Management, Hebei University
SESSION 2: INTEGRITY AND ETHICAL THINKING RM 1218
Host: Prof. Le Ping, School of Humanities and Social Science, UIBE
Integrity in Confucianism and Business Enlightenment
Prof. Huang Shaoying, School of Business Administration,
Shandong Economic University
Regional and Cultural Variation and Enterprises Ethics
Prof. Zhu Jinrui, Henan University of Finance and Economics
Study on CSR From the view of Traditional Confucian Culture
Prof. Zhu Wenzhong, Guangdong University of Foreign Studies
Implementation of Chinese Ethics: Revelations from Analects of Confucius
SESSION 3: INTEGRITY & CIVIL SOCIETY RM 1314
Host: Mr. Hu Chengsheng, Executive Vice Chair,
China International Economics Technology Law and Human Resources Association
Integrity and Building Civil Society: Blessedness and Happiness
Mr. Beiye, Author & Community Leader
Corporate Environmental Social Responsibilities under the Integrity Crisis
Prof. Gao Honggui, Economics School, Zhongnan University of Economics and Law
15:00 – 15:20 TEA/COFFEE
15:20 – 15:50 PLENARY: SUMMARY FROM THE SESSIONS
Prof. Feng Naixiang, School of International Studies, UIBE
Prof. Le Ping School of Humanities and Social Science, UIBE
Mr. Hu Chengsheng, Executive Vice Chair,
China International Economics Technology Law and Human Resources Association
15:50 – 17:00 PLENARY PANEL: INTEGRITY AND BRAND MARKETING
Host: Prof. Hou Shengtian
School of Management, Beijing University of Chinese Medicine
Integrity in Brand Marketing
Prof. Mike Thompson, Visiting Professor, China Europe International Business School
Brand and integrity issues in the Internationalization of Chinese traditional medicine
Prof. Liu Baocheng, Director of Center for International Business Ethic, UIBE
Discussion on Corporate Integrity Image Building
Prof. Liu Yuyu, School of Business, Renmin University of China
17:00 – 17:30 DAY ONE CLOSING REMARKS
Saturday 31stOctober, 2009
09:00 – 10:15 KEYNOTE
From Contradiction to Compatibility: A Review of Integrity as an Approach in Chinese Traditions
Prof. Zhou Shoujin, International College for Chinese language Studies,
Peking University
Buddhism and Business Ethics Construction
Prof. Lou Yulie, Department of Philosophy and Religious Studies, Peking University
An Ethical Study on Integrity
Prof. Jiao Guocheng, School of Philosophy, Renmin University of China
10:15 – 10:35 TEA/COFFEE
10:35 – 11:00 KEYNOTE
Responsibility in Climate Change
Mr. Song Yingjie, Weather Broadcaster & Program Director at CCTV
11:00 – 12:00 LAUNCHING CEREMONY OF 2010 “COLLEGIATE SOCIAL RESPONSIBILTY”
Mr. Xu Song, Secretary of the Communist Youth League, UIBE
Ms. Ye Weilin,Student representative of Colligiate Social Respondibility Association, UIBE
Host: Prof. Liu Baocheng, Director of Center for International Business Ethics, UIBE
1. CSR Paper Competition
Mr. Li Zhibiao, Deputy General Manager of CSPC
2. “Future City” Sustainable Development Competition
Mr. Jean-Baptiste Monnier,
Senior Vice-president of Asian-Pacific area, Bentley System Inc.
3. “Climate Change: China in Action”
Mr. Song Yingjie, Weather Broadcaster & Program Director at CCTV
4. Green Comsumption
Ms. Sun Menglin, president of Green Consumption Association of China
5. Launch Ceremony of “Integrity in China a” Documentary Series
Mr. Zhang Zheng, Deputy Director
China Credit Research Center, Peking University
13:30 – 15:00 PARALLEL PAPER SESSIONS
SESSION 1: INTEGRITY & ENVIRONMENTAL ETHICS RM 318
Host: Dr. Lu Feng, Department of Philosophy, Tsinghua University
Sustainable Growth and Nonmaterial Economy
Dr. Lu Feng, Department of Philosophy, Tsinghua University
Environmental Ethics, Integrity Culture and Society
Prof. Zhou Guowen, School of Humanities and Social Science,
Beijing Forestry University
The Ecological Ethics Choice To Avoid Technical Risk
Dr. Cai Yonghai, School of Arts and Law, Beijing University of Chemical Technology, Councilman of Research Institute for China Environment Ethics
Mr. Alexis VANNIER
China Communication Director, Peugeot Citroen (China) Automotive Trade CO., LTD
SESSION 2: INTEGRITY & CORPORATE GOVERNANCE RM 1218
Host: Dr. Du Liqun, Professor of Department of Economics, Peking University
Discussion on Modeling the Moral Personality of Enterprise Managers
Prof. Ye Chengang, School of Business, UIBE
The Borderline between Corporate Ethics and Corporate Social Responsibility
Dr. Wen Hongjian, Associated Professor of Capital University of Economics and Business
Credit Checking and Pricing: The Antidote to the Absence of Credit
Mr.Xu Deshun, Researcher of China Credit Research Centre, Advanced Economist
Exploration & methodological summary of the Credit Appraisal System
Dr. Wu Chongyu, Researcher of China Credit Research Centre, Peking University
Constructing an integrity-based Accounting Governance System
Dr.Ye Chenyi, Accounting Research Institute, Shijiazhuang University of Economics
Corporate Credit and Social Responsibility
SESSION 3: INTEGRITY & TRAINING
Host: Prof. Yang Hengda, Chinese Department, Renmin University of China
Cultivating Integrity Across Generations in the Chinese Corporate Context
Prof. Mark R. Bandsuch, Loyola Marymount University in Los Angeles, CA, USA
Ethical Training for Law Students in China: Lessons from Overseas Countries
Prof. Richard Wu, Hong Kong University
Reflections on teaching business ethics
Prof. Feng Naixiang, School of International Studies, UIBE
15:00 – 15:20 TEA/COFFEE
15:20 – 15:35 PLENARY
Host: Dr. Stephan Rothlin, Secretary General
Center for International Business Ethics, UIBE
SUMMARY FROM THE SESSIONS
Dr. Lu Feng, Department of Philosophy, Tsinghua University
Dr. Du Liqun, Professor of Department of Economics, Peking University
Prof. Yang Hengda, Chinese Department, Renmin University of China
15:35-16:00 KEYNOTE
Integrity and CSR Reporting
Prof. Patrick Reinmoeller, Cranfield School of Management, UK
16:00 – 16:30 CLOSING SPEECH
Appendix: Plenary Session Description
30th Oct.
“Integrity and Market Economy”
Instilling integrity throughout a transitional society is a tall task. With the demise of the prevailing ideology and the scaling back of the state, a moral and legal vacuum has resulted, and ‘money worship’ ensued. Unrestrained business activities, lacking basic social consideration have aggravated existing social contradictions, causing instability and a damaging lack of trust in the business community and across society.
“Integrity and Ethical Thinking”
Integrity is at the core of traditional Chinese ethical thinking. From Confucianism and its stress on ‘good-faith’, the concept of integrity has a developed and rich history within Chinese feudal society. Combined with meditation, China’s ethical traditions can make an important contribution in helping contemporary society to understand and remedy the difficult ethical dilemmas it now faces.
“Integrity and Civil Society”
Civil society fulfills an important part of a functioning, tolerant and equitable society. Civil society differs from an authoritarian society in referring to the body of cooperative actions, voluntarily undertaken, in the pursuit of shared interests, goals and values. These activities can include advocating important social issues, acting as watchdog on government or business, or providing opportunities and a vital safety net for marginalized groups. In an integrity-based society, cooperation with, and support for responsible civil society organizations must be of the highest priority.
31st Oct.
“Integrity and Environmental Ethics”
Environmental change is an eternal feature of our ageing planet, and since ancient times, humans have stood as passive bystanders to the changes taking place in the planet. Only relatively recently have we ourselves been able to greatly impact this world we live in. Climate change, resource depletion, destruction of biodiversity, pollution and other man-made environmental issues damage the planet, not to mention the lives and health of present and future generations. Since the 1950’s, awareness of our environmental footprint has grown enormously and is now rightly considered a social concern which it is our responsibility to address.
“Integrity and Corporate Governance”
Corporate governance refers to the rules or processes by which businesses operate and how they manage their relationships and responsibilities towards stakeholders. A key principle of corporate governance is integrity, disclosure and transparency. In recent times, corporations facing difficult economic and market conditions have engaged in acts of dishonesty and corporate fraud which not only affect the organization but also harm the society at large, jeopardizing the country’s continued economic development and social responsibility.
“Integrity and Training”
In building social integrity, education in ethics, and in particular business ethics, is clearly paramount. It is not enough to speak of ethical codes and compliance mechanisms; we must aspire to change people’s mindsets such that ‘doing the right thing’ becomes the natural but informed outcome when ethical issues arise. More than changing mindsets, education in business ethics ensures employees are aware and prepared for the ethical dilemmas they will likely face, making them better able to identify emerging challenges and better able to make a judgment as to how to proceed, or what resources, support systems, or personnel can aid them in their decision-making.
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