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2009
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2009

 

CONSTRUCTING SOCIAL INTEGRITY CONFERENCE 2009

 

Sponsor

Center for International Business and Economics, UIBE

China Credit Research Center, Peking University

China Institute for Open Economy, UIBE

 

 

Co-sponsor

Peking University Press

Association for International Business Ethics

“Green Herald Magazine”

 

 

Time

30th -31st October, 2009

 

 

Location

International Conference Center

3rd Floor, Cheng-Xin Hall

University of International Business and Economics

 

 

Friday 30th October, 2009

                                                              

09:00 – 09:40    INTRODUCTION & WELCOME                                   

Ms. Wang Ling, Secretary of the Party Committee, UIBE

MC: Prof. Wang Lijuan

Secretary of the Party Committee, Vice Dean, School of Business, UIBE, Beijing

 

Guests: Ms. Song Ling, Director General, China Electronic Commerce Association

09:40 – 10:00    GROUP PHOTO

10:00 – 10:50           KEYNOTE

                              Host: Dr. Stephan Rothlin, Secretary General,

Center for International Business Ethics, UIBE

                             

Market Economy and Credit Supervision

                                        Prof. Zhang Zheng, China Credit Research Center, Peking University

                                       

Building Integrity In Corporate And Managerial Behavior:

Can Business Schools Really Contribute?

Prof. Henri-Claude de Bettignies, China Europe International Business School

10:50 – 11:10           TEA/COFFEE

11:10 – 12:00           KEYNOTE

Codes of Conduct for Open-Minded Discussion and Resolution of Ethical Issues in China

Prof. Dean Tjosvold, School of Management, Lingnan University, Hong Kong    

 

Integrity Training and Prevention: Effective and Efficient Measures of Preventing and Punishing Unethical Behaviors

Dr. Nathan Betancourt, Erasmus University, Rotterdam

 

 

13:30 – 15:00           PARALLEL PAPER SESSIONS

SESSION 1:  INTEGRITY AND MARKET ECONOMY         ROOM 318  

Host: Prof. Feng Naixiang, School of International Studies, UIBE

 

Research on Advertising Ethics in Marketing Activities

Prof. Ni Yuefeng, Dean of Marketing Department, School of Management and Economics, Beijing Institute of Technology

 

The Premise and Analyzing Basis for Enterprise Credit Management

Prof. Zhu Bixiang, School of Economics & Management,

Nanjing University of Science & Technology

 

Reflections on integrity and the market

Prof. Zhou Jianbo, Department of Economics, Peking University

 

The Importance of the Integrity System in Market Economy for Enterprises

Mr. Liu Haibo, Vice Secretary General,

Beijing Zhongguancun Enterprises Credit Promotion Association

 

Analysis on the Approach to Establish the Enterprises Credit Management System

Prof. Ma Yanling, Collage of Management, Hebei University

 

SESSION 2:   INTEGRITY AND ETHICAL THINKING    RM 1218 

Host: Prof. Le Ping, School of Humanities and Social Science, UIBE

 

Integrity in Confucianism and Business Enlightenment

Prof. Huang Shaoying, School of Business Administration,

Shandong Economic University

 

Regional and Cultural Variation and Enterprises Ethics

Prof. Zhu Jinrui, Henan University of Finance and Economics

 

Study on CSR From the view of Traditional Confucian Culture  

Prof. Zhu Wenzhong, Guangdong University of Foreign Studies

 

Implementation of Chinese Ethics: Revelations from Analects of Confucius

SESSION 3:   INTEGRITY & CIVIL SOCIETY    RM 1314               

Host: Mr. Hu Chengsheng, Executive Vice Chair,

China International Economics Technology Law and Human Resources Association

 

Integrity and Building Civil Society: Blessedness and Happiness

Mr. Beiye, Author & Community Leader

 

Corporate Environmental Social Responsibilities under the Integrity Crisis

Prof. Gao Honggui, Economics School, Zhongnan University of Economics and Law

15:00 – 15:20           TEA/COFFEE

15:20 – 15:50      PLENARY: SUMMARY FROM THE SESSIONS

Prof. Feng Naixiang, School of International Studies, UIBE

Prof. Le Ping School of Humanities and Social Science, UIBE

Mr. Hu Chengsheng, Executive Vice Chair,

China International Economics Technology Law and Human Resources Association

 

15:50 – 17:00           PLENARY PANEL: INTEGRITY AND BRAND MARKETING     

Host: Prof. Hou Shengtian

School of Management, Beijing University of Chinese Medicine

 

Integrity in Brand Marketing

Prof. Mike Thompson, Visiting Professor, China Europe International Business School

 

Brand and integrity issues in the Internationalization of Chinese traditional medicine

Prof. Liu Baocheng, Director of Center for International Business Ethic, UIBE

 

Discussion on Corporate Integrity Image Building

Prof. Liu Yuyu, School of Business, Renmin University of China

        

17:00 – 17:30           DAY ONE CLOSING REMARKS                                   

Saturday 31stOctober, 2009

 

09:00 – 10:15           KEYNOTE

From Contradiction to Compatibility: A Review of Integrity as an Approach in Chinese Traditions

Prof. Zhou Shoujin, International College for Chinese language Studies,

Peking University

 

Buddhism and Business Ethics Construction

Prof. Lou Yulie, Department of Philosophy and Religious Studies, Peking University

 

An Ethical Study on Integrity

Prof. Jiao Guocheng, School of Philosophy, Renmin University of China

10:15 – 10:35           TEA/COFFEE

10:35 – 11:00           KEYNOTE

Responsibility in Climate Change

Mr. Song Yingjie, Weather Broadcaster & Program Director at CCTV

 

11:00 – 12:00 LAUNCHING CEREMONY OF 2010 “COLLEGIATE SOCIAL RESPONSIBILTY”

Mr. Xu Song, Secretary of the Communist Youth League, UIBE

Ms. Ye Weilin,Student representative of Colligiate Social Respondibility Association, UIBE

Host: Prof. Liu Baocheng, Director of Center for International Business Ethics, UIBE

1.     CSR Paper Competition

Mr. Li Zhibiao, Deputy General Manager of CSPC

2.     “Future City” Sustainable Development Competition

Mr. Jean-Baptiste Monnier,

Senior Vice-president of Asian-Pacific area, Bentley System Inc.

3.   “Climate Change: China in Action”

Mr. Song Yingjie, Weather Broadcaster & Program Director at CCTV

4.    Green Comsumption

Ms. Sun Menglin, president of Green Consumption Association of China

5.    Launch Ceremony of “Integrity in China a”  Documentary Series

Mr. Zhang Zheng, Deputy Director

China Credit Research Center, Peking University

13:30 – 15:00           PARALLEL PAPER SESSIONS

                              SESSION 1:   INTEGRITY & ENVIRONMENTAL ETHICS  RM 318  

Host: Dr. Lu Feng, Department of Philosophy, Tsinghua University

 

Sustainable Growth and Nonmaterial Economy

Dr. Lu Feng, Department of Philosophy, Tsinghua University

 

Environmental Ethics, Integrity Culture and Society

Prof. Zhou Guowen, School of Humanities and Social Science,

Beijing Forestry University

 

The Ecological Ethics Choice To Avoid Technical Risk

Dr. Cai Yonghai, School of Arts and Law, Beijing University of Chemical Technology, Councilman of Research Institute for China Environment Ethics

 

Mr. Alexis VANNIER

China Communication Director, Peugeot Citroen (China) Automotive Trade CO., LTD

 

SESSION 2:   INTEGRITY & CORPORATE GOVERNANCE  RM 1218

Host: Dr. Du Liqun, Professor of Department of Economics, Peking University

 

Discussion on Modeling the Moral Personality of Enterprise Managers

Prof. Ye Chengang, School of Business, UIBE

 

The Borderline between Corporate Ethics and Corporate Social Responsibility

Dr. Wen Hongjian, Associated Professor of Capital University of Economics and Business

 

Credit Checking and Pricing: The Antidote to the Absence of Credit

Mr.Xu Deshun, Researcher of China Credit Research Centre, Advanced Economist

 

Exploration & methodological summary of the Credit Appraisal System

Dr. Wu Chongyu, Researcher of China Credit Research Centre, Peking University

 

Constructing an integrity-based Accounting Governance System

Dr.Ye Chenyi, Accounting Research Institute, Shijiazhuang University of Economics

 

Corporate Credit and Social Responsibility

SESSION 3:   INTEGRITY & TRAINING                   

Host: Prof. Yang Hengda, Chinese Department, Renmin University of China

            

Cultivating Integrity Across Generations in the Chinese Corporate Context

Prof. Mark R. Bandsuch, Loyola Marymount University in Los Angeles, CA, USA

 

Ethical Training for Law Students in China: Lessons from Overseas Countries

Prof. Richard Wu, Hong Kong University

 

Reflections on teaching business ethics

Prof. Feng Naixiang, School of International Studies, UIBE

 

15:00 – 15:20           TEA/COFFEE

15:20 – 15:35       PLENARY

Host: Dr. Stephan Rothlin, Secretary General

Center for International Business Ethics, UIBE

 

SUMMARY FROM THE SESSIONS                  

Dr. Lu Feng, Department of Philosophy, Tsinghua University

Dr. Du Liqun, Professor of Department of Economics, Peking University

Prof. Yang Hengda, Chinese Department, Renmin University of China

 

15:35-16:00       KEYNOTE

Integrity and CSR Reporting

Prof. Patrick Reinmoeller, Cranfield School of Management, UK

 

16:00 – 16:30           CLOSING SPEECH                                                         

 

Appendix: Plenary Session Description

30th Oct.

 

“Integrity and Market Economy”

Instilling integrity throughout a transitional society is a tall task. With the demise of the prevailing ideology and the scaling back of the state, a moral and legal vacuum has resulted, and ‘money worship’ ensued. Unrestrained business activities, lacking basic social consideration have aggravated existing social contradictions, causing instability and a damaging lack of trust in the business community and across society.

 

“Integrity and Ethical Thinking”

Integrity is at the core of traditional Chinese ethical thinking. From Confucianism and its stress on ‘good-faith’, the concept of integrity has a developed and rich history within Chinese feudal society. Combined with meditation, China’s ethical traditions can make an important contribution in helping contemporary society to understand and remedy the difficult ethical dilemmas it now faces.

 

“Integrity and Civil Society”

Civil society fulfills an important part of a functioning, tolerant and equitable society. Civil society differs from an authoritarian society in referring to the body of cooperative actions, voluntarily undertaken, in the pursuit of shared interests, goals and values. These activities can include advocating important social issues, acting as watchdog on government or business, or providing opportunities and a vital safety net for marginalized groups. In an integrity-based society, cooperation with, and support for responsible civil society organizations must be of the highest priority.

31st Oct.

 

“Integrity and Environmental Ethics”

Environmental change is an eternal feature of our ageing planet, and since ancient times, humans have stood as passive bystanders to the changes taking place in the planet. Only relatively recently have we ourselves been able to greatly impact this world we live in. Climate change, resource depletion, destruction of biodiversity, pollution and other man-made environmental issues damage the planet, not to mention the lives and health of present and future generations. Since the 1950’s, awareness of our environmental footprint has grown enormously and is now rightly considered a social concern which it is our responsibility to address.

 

“Integrity and Corporate Governance”

 

Corporate governance refers to the rules or processes by which businesses operate and how they manage their relationships and responsibilities towards stakeholders.  A key principle of corporate governance is integrity, disclosure and transparency. In recent times, corporations facing difficult economic and market conditions have engaged in acts of dishonesty and corporate fraud which not only affect the organization but also harm the society at large, jeopardizing the country’s continued economic development and social responsibility.

 

 

“Integrity and Training”

In building social integrity, education in ethics, and in particular business ethics, is clearly paramount. It is not enough to speak of ethical codes and compliance mechanisms; we must aspire to change people’s mindsets such that ‘doing the right thing’ becomes the natural but informed outcome when ethical issues arise. More than changing mindsets, education in business ethics ensures employees are aware and prepared for the ethical dilemmas they will likely face, making them better able to identify emerging challenges and better able to make a judgment as to how to proceed, or what resources, support systems, or personnel can aid them in their decision-making.

 

 

 

 
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