Over the past few decades, China has achieved great success both in economic aggregate and growth rate. With the country’s development, companies and organizations are under increasing demand to function in responsible and sustainable ways.

 

In order to further discuss the issues concerning sustainable development and the social responsibility of the enterprises, UIBE Business School hosted a workshop on the Path of Green Economy and Sustainable Enterprises in Developing Chinese Open Economy,which was held in Beijing last week.

 

Luo Yu has more details.

Reporter:

As China's economy is developing fast, environmental issues and sustainable corporations have been gaining attention around the world. 

 

Last week, the workshop on the path of green economy and sustainable enterprises in developing Chinese open economy was held in Beijing.

 

In the round-table conference, issues concerning opportunities and challenges facing sustainable development and the social responsibility of the enterprises were discussed by distinguished scholars and entrepreneurs.

 

 

Bob McDonald, CEO of Procter & Gamble or P&G, believes that the best companies and leaders operate with a clear purpose and consistent set of principles and values. Companies must do well to do good and must do good to do well.

(Soundbite/p&g1)

 

"Companies have to do well finically and they also have to do good at the same time. So CSR to me is not separate from doing good business, is the same thing. So each of our brands has CSR element to it, as though the corporations. "

 

He also mentioned that, CSR can be an enormous source of inspiration that leads to better products, business growth and social well being. 

 

With exposure on the internet and through social media, CSR’s popularity is increasing. When a consumer buys a brand, they want to know the company behind that brand and whether that company cares for the world and its people.

 

As for China, although the CSR development level is still lower than some of the developed countries, more companies in China are becoming more aware to the importance of the establishment. As Dr. Arie Lewin, Professor of Strategy and International Business at Duke University, said during the workshop that,

(Soundbite/Duke1)

 

" When we look at China, to compare them with developed companies in the west who has been developed for a long time since the natural revolution in Western Europe and the United States and expect the same sophistication. It’s just not exactly appropriate. What's more important is—do we see companies adapt values that consistence with CSR and then moving forward every year step by step~~~. On the other hand, there are many examples of companies; they don't want to live the long terms, so they don't need to socially responsible, the last thing they will worry about is CSR."

 

Through the development of business continuity globally, corporate social responsibility is getting increasing attention. 

 

CSR is critical to long-term business success. Stakeholders expect business to perform operations in a manner that defines them as good corporate citizens. This requires that organizations develop a strategy for CSR based on reality — and not mere marketing and positioning.

 

Back Anchor:

That's Luoyu with the report