October 12, 2012, Dr. Melissa Berman, president and CEO of Rockefeller Philanthropy Advisors (RPA), made a speech with the title“Philanthropy and Corporate Social Responsibility” at the Beijing Normal University which was organized by the China Institute of Social Responsibility. Dorothy Gao, office director of the Center for International Business Ethics (CIBE), was invited and attended the lecture.

Dr. Berman explained the concept of Rockefeller Philanthropy Advisors to the audience. As the owner of an American enterprise with a history of over 100 years, the Rockefeller family manages their fortune in an innovative way through public donation. They help donators to find Philanthropy partners in the world to make business and Philanthropy more successful and efficient. Then, Dr. Berman introduced the new development of corporate responsibility campaigns in recent years.

Dorothy Gao introduced Dr. Berman CIBE’s Collegiate Social Responsibility Project, aiming to inspire university students towards social responsibilities through various events, and the launch of a folk art website. This new website will enable local artists to display and sell their paintings, where one part of the selling price goes to the artist and another part will be used to support the rural education system. She also invited Dr. Berman to visit CIBE for further cooperation.