China's online population is already the largest in the world, and is soon expected to top 400 million. PR companies here are aggressively reaching out to that market. But the difficulties of regulating the internet have led to some PR companies using questionable tactics to promote their clients' interests. The entire industry is under fire after the Mengniu dairy scandal.
Guests
In the studio:
Prof. Liu Baocheng,
 - Associate professor at the business school of the University of International Business and Economics, Director of Center for International Business Ethics
Dr. Stephan Rothlin,
 - Secretary in General, Center of International Business Ethics at University of International Business and Economics
Xu Jing,
 - Deputy Director, International Cooperation Department, China International Public Relations Association
Hour 1
Hour 2