On the morning of July 19, 2012, students of the 2012 Collegiate Social Responsibility Summer Camp visited the headquarters of Lenovo Group located in Shangdi, Beijing. As a private enterprise, Lenovo Group has grown into one of the Global 500 Enterprises. It is also the world's second largest personal computer company. According to a third party’s claim, Lenovo Group represents the highest level of CSR among Chinese private enterprises.

 

First of all, Ms. Luo Lei, CSR Advisor of Lenovo Group, introduced the development of CSR in Lenovo Group. Lenovo Group’s CSR mainly focuses on two aspects: social welfare and staff quality improvement. CSR is divided into four parts——aiding children in impoverished mountain areas, setting up schools, narrowing the digital gap and protecting the environment. Lenovo motivates its staff to take an active part in these programs so as to improve its staff quality. In narrowing the digital gap, Lenovo not only takes advantage of its digital products but also undertakes its own CSR. CSR contains a wide range of fields, therefore, it is impossible for a corporation to cover all aspects of CSR. However, the principle of optimum allocation of resources is still applicable and effective to CSR. So why not apply this principle in undertaking CSR?

 

Lenovo‘s fulfillment of CSR serves as an excellent solution, that is, taking advantage of one’s strength while performing CSR. It will better promote the development of products and the fulfillment of CSR as well as improve the core-competitiveness of the enterprise.

 

The students began their visit following the guide. Lenovo has gone through many twists and turns, until it ultimately gained a firm foothold in the Global 500. All the campers said that to succeed one must stand the challenges and difficulties and that there must be a rainbow after the storm. After introducing the history of Lenovo, the narrator went on to show Lenovo’s products to the students. From the earliest PC desktops and a variety of hi-tech computers, students had a close look at all of Lenovo’s products. Numerous technologies showed the students Lenovo’s spirit and innovation. It is this same principle with CSR in Lenovo: the company must be constantly open to new ideas, broadened domains, and expanded technologies.