Integrity, China in Action
This is an 8-episode documentary program. CIBE works as the academic supporter and chief architect with CCRC, Peking University. Based on the contemporary theoretical debate and carefully selected case studies, the TV documentary aims to explore the recent phenomenon and issues concerning “lack of integrity” in all fields of society, give In-depth analysis of the historical, cultural and present causes of the “Integrity Crisis” in China, and illustrate the joint efforts of Chinese government, civil society organizations, enterprises and individuals in establishing institutions for integrity in society.

2013, With 4 years of thorough preparation and elaborate production, the TV Documentary “Integrity, China in Action”, first of its kind on the topic of integrity was finally debuted on CCTV-12 CCTV News English Version and CCTV Old Story Chinese channels during the period when the Two congresses were in session.

The launch on the central media has generated over 210,000 news leads over the internet covering major news channels (incl. Xinhua Net, Sina.com, Sohu.com, etc.) and on-line video portals. Following the broadcasting, a dedicated report on the Guangming Daily, a central newspaper with daily circulation of over 430,000 especially within government agencies, highlighted the positive influence brought about by the TV Documentary on identifying the integrity related issues and discussions which would push forward the progress on building a system of credibility.

Besides the broadcast in central TV channels, the TV Documentary shall also be broadcasted on 14 provincial TV channels. The coverage is estimated at500 million audiences with particular focus on the rising middle class in China.  Moreover, the documentary has been adopted by Ministry of Commerce (MOFCOM) as the training material for business integrity.

With the TV Documentary “Integrity, China in action” and its derivative products (DVD, books, Talk shows, seminars, research, etc.), CIBE expects to enhance the awareness of this issue among general public and other stakeholders, to raise their aspiration to change the current situation and facilitate the actions for that purpose. With the above-mentioned objectives, the documentary would be the powerhouse of vast changes of the mindset and behavior of the beneficiaries.
 

Partners
The Central Newsreel and Documentary Film Studio (Newsreel)
The Center for International Business Ethics (CIBE)
China Credit Research Center (CCRC)
Beijing Hoxen Investment Consultants
PAE Design Talent

Online Video